Vero – sustainable fashion as lifestyle

This is Vero, one half of Vero & Selvie.
Vero’s t-shirt was sewn by Selvie. For a decent wage and under fair working conditions using sustainable, chemical-free cotton. Vero’s decision to wear the shirt is a statement: clothing can’t stand for the exploitation of humans and nature any longer. Vero really exists but we need more Veros in Germany.

Vero moved to Berlin from Bavaria in 2012 to study fashion design. She first worked as a sales assistant at a fashion chain and later as a seamstress and stylist while studying. When the Rana Plaza garment factory collapsed in Bangladesh in 2013 killing over 1,100 workers, Vero started asking herself where the clothes that she bought and wore in Germany had actually come from.

Vero made changes to her wardrobe, gradually placing fairly produced, environmentally sound items centre stage. She made sure that she was buying from companies that emphasised sustainability and started repurposing old clothes that no longer fitted rather than throwing them away. In 2014 Vero travelled through Thailand, Laos and Vietnam to get a better idea of working conditions outside Europe.

Vero is currently finishing her degree at the University of Applied Sciences for Engineering and Economics (HTW) in Berlin. She wants to continue working in the fashion and design sector after graduating and champion sustainable fashion.